PRESS AND MEDIA
Amama has been featured and published in leading press and media outlets, solidifying our position at the forefront of luxury design & fashion industry.
IN THE NEWS
Nikita Gupta’s bijoux label Amama’s latest edit is rooted in nostalgia
Designer Nikita Gupta’s jewellery label, Amama, known for its handcrafted and expressive designs, has come up with a luminous edit called Darpana, where shards of mirror form whimsical verses, and every motif stands for a folkloric dream...Read More
Indian Jewellery Label Amama's Latest Campaign Adds A Little Spice To Valentine's Day 2025
Snakes and Chillies have something in common for me. I’m not a fan of either in real life; I’m terrified of the latter and have a famously low spice tolerance. But the aesthetic appeal of these though, is something I can’t help but admire. In turn, their visual depiction in art, especially in wearable form, is something I can’t get enough of. When I encountered the latest collection and campaign from the homegrown label Amama Jewels for Valentine’s Day titled ‘I Chilli U’, I found myself downright obsessed... Read More
indulgexpress
This bijoux label’s latest collection has dynamic lines and sleek contours
Designer label Amama’s Chrome collection is a seamless fusion of futuristic design and timeless sophistication. A bold evolution of their signature Maxima collection, where each piece is crafted to reflect dynamism through a continuous flow of lines, designer Nikita Gupta redefines the boundaries of jewellery by experimenting with unapologetically bold elements that resonate with contemporary sensibilities...Read More
AMAMA raises $1 million in funding from Mistry Ventures
AMAMA, the Delhi-based jewellery brand, has secured USD 1 million in funding led by Mistry Ventures LLP to fuel its expansion plans. The company aims to scale operations, strengthen infrastructure, and grow its design team...Read More
Handcrafted jewellery label AMAMA secures $1 Million in funding from Mistry Ventures
Handcrafted jewellery label AMAMA has announced the successful close of its latest funding round, raising $1 million from Mistry Ventures. This marks the brand’s second investment after its initial backing from She Capital Trust....Read More
Lifestyle Asia
#LSAforLocal spotlight on how Amama jewellery is preserving the legacy tag
Nikita Gupta’s label Amama was born out of a profound passion for jewellery and a deeply personal inspiration. Nikita’s fascination with the craftsmanship of her Amma’s heirloom silver pieces influenced the brand’s essence, infusing it with elegance and contemporary designs. What distinguishes Amama today is its dedication to crafting unique designs with unparalleled artistry, offering versatile pieces that effortlessly transition from daily wear to special occasions. Read More..
indulg express
This chic jewellery label’s latest collection is a head turner
Nikita Gupta’s bijoux label Amama, known for its elegantly minimalist bijouterie, has come up with an enchanting summer range called Lumina. The vibrant edit is a fusion of coloured crystals, enchanted pearls, and 22kt gold. Nikita here has seamlessly melded nature and luxury, with delicate vines adorned with heart-cut crystals that intertwine with lustrous pearls. Read More
news18
Janhvi Kapoor Delivers A Hit In Bespoke Cricket Inspired Accessories for Mr & Mrs Mahi Promotions
when she was not flaunting her jewels, Janhvi Kapoor definitely bowled us over with a handcrafted bespoke bag shaped like a ball. Designed by Nikita Gupta of Amama Jewels, the nano season ball-inspired bag was encrusted with over 3000 crystals. The innovative bag took 3 days to make and was paired with an ethereal saree designed by Manish Malhotra. Read More
OUR JEWELLERY TELLS A STORY: NIKITA GUPTA
Amama was founded in 2017, and has garnered a loyal clientele ever since. Its pieces have been seen on celebrities like Yami Gautam, Masaba Gupta, Riya Kapoor, Neena Gupta and Nora Fatehi among others. In a candid chat, founder Nikita Gupta shares her vision for the brand... Read More
Popular Jewellery Brand Amama Secures Seed Funding from She Capital
Amama, a high-end designer jewellery brand/marketplace, that has been taking Instagram by storm, recently raised seed funding of $250,000 from She Capital, India’s most active early-stage diversity fund with a focus on investing in consumer tech startups led by women. The startup aims to utilise the fund in boosting its digital presence and to technologically uplift its logistics and operations side... Read More
whats hot
From Alia Bhatt To Samantha, This Delhi Brand Is The Go-To Celebrity Jewellery Store In The City!
Flaunt timeless jewellery pieces from Amama and complete your ensembles like a celebrity! Jewellery comes in different colours, sizes, and shapes. While some people are fond of minimalistic designs, others might want to complete their outfits with statement pieces... Read More
AMAMA launches their latest collection “IN THE NAME”
IN THE NAME, is a coveted collection which revolves and evolves from you. This collection is about initials which are intricately handcrafted and assembled with love for love. Also, it is a curation of hand embroidery and metal moulding which makes every alphabet impeccable and unique in its own way... Read More
AMAMA AIMS TO BE YOUR ONE-STOP-SHOP FOR ALL KINDS OF JEWELLERY
The last two years have changed fashion as we knew it. Jewellery has gained prominence over clothing as an easy way to add glitz and glamour to one’s virtual looks. And the brands that offer the widest range – from statement to delicate pieces – have become the most favoured ones. Entrepreneurs and designers also began styling their pieces on their social media accounts, which helped achieve widespread reach in the farthest corners of the country... Read More
A Review of AMAMA Jewellery
With waist-up dressing becoming a legitimate concept after the pandemic, jewellery has become more important than ever before. Most of my meetings take place online and I'm therefore always on the lookout for unique pieces of jewellery that will elevate my outfit and multi-task from online meetings to social outings. Recently, I tried the Amama Jewellery brand and today I'm sharing my review of the products of this brand with you... Read More
Amama: A treasure trove of exotic jewelry
In our country, everyone has their style of getting dressed up. While one person may want to dress up subtly, another may choose to dress up more overtly. As we all know, accessories can make or break an outfit, but matching the proper accessories with the right item of clothing is the trickiest aspect! In any case, when it comes to jewelry, individuals enjoy experimenting. However, when we think of shopping, we naturally think of the normal local markets. There are very few people that sell it online or who are easily available... Read More
Silver Jewellery Is The Hottest Trend Right Now And These Online Stores Deliver The Best
You may ask, what’s with our current obsession with silver jewellery? Weren’t these rusty pieces reserved for the hipsters & gypsy souls? You wouldn’t be here if you were still untouched by the charm of the silver bling that can instantly elevate any basic-looking kurta or even a western outfit, say a denim jumpsuit... Read More