How this handmade jewellery brand became the choice of celebrities and A-listers during the pandemic
Nikita Gupta grew up watching her elegant grandmother, whom she fondly called Amma, adorn silver jewellery that she had painstakingly collected over years. Her grandmother’s personal style statement, quite distinct from other women of her generation, inspired Nikita to follow in her footsteps and express her creativity through unique creations of her own... Read More
7 Timeless Pieces of Jewellery You Need to Own
Celebrity stylist Sanjana Batra picks 7 pieces of jewellery that will last you more than a few seasons. The Misho gold necklace is a great statement making pieces, they add an element of drama to any outfit and can elevate any simple look... Read More
These Are The Labels We're Currently Crushing On
An ardent fan of bohemian style, New Delhi based designer Nikita Gupta trained under brands such as Louis Vuitton and Forever 21 before starting an accessory label that echoed her artistic aesthetic. The retail management graduate from Pearl Academy took inspiration from heirloom silver jewellery she inherited from her grandparents... Read More
AMAMA – The Glittering Jewelry Sharing its Story
Amama means Amma in Telugu, which is how Nikita addresses her grandmother, who currently is in her 80s. Amama, the brand, is curating the best of jewelry from every part of the world and trying to invoke every feeling that comes when you see or hear about jewelry. Every woman is very close to the jewelry they own and even more to the ones that are inherited. The brand Amama and all its designs are inspired by the Founder & CEO Nikita Gupta’s grandmother, from whom she inherited a lot of silver jewelry, which are now priceless... Read More
Nikita Gupta - Amama
Nikita Gupta, founder of New Delhi based jewellery brand named ‘Amama’. "Amama” means Amma in Telugu which is how Nikita used to address her grandmother. Nikita is a retail management graduate from Pearl Academy who took inspiration from heirloom silver jewellery she inherited from her grandparents. But before starting her own venture Nikita gained valuable experience and got trained with brands like Louis Vuitton and Forever 21... Read More
Every Jewellery Piece tells a unique story about its owner!
Jewellery is always a woman’s go-to accessory whenever we are looking to add some oomph factor to our outfits. The best women’s jewellery is more than just a flashy trinket or a status symbol. It’s an emotion. It’s a story about the woman who is wearing it and, in many cases, of the woman who passed it onto their next generation... Read More