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The Pre-Festive Sale is now LIVE! Upto 70% OFF.


Ridhi Asrani celebrates the idea that one single jewellery piece can elevate your entire look. The idea behind the brand was to create pieces that blur the lines between fine jewellery and fashion jewelry.

Each piece retains the intricate craftsmanship you'd find in fine jewellery, but is made affordable at the same time. The brand wishes to create pieces that are rooted in heritage, culture and tradition their inspiration but take form in new-fangled silhouettes - much like our founders' personal style philosophy. We seek to create limited pieces per collection to consciously follow slow fashion and only create the pieces that hold value in terms of design, even after years to come.

Use coupon code LOVE10 to get 10% off. T&C applied

Use Code EXTRA5 on Brand to get 5% off on AMAMA Exclusive. T&C applied


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