AMAMA Secures $1 Million in Funding from Mistry Ventures
Backing AMAMA’s next phase of growth
New Delhi, June 2025 - AMAMA, the renowned jewellery label known for its handcrafted and expressive designs, has announced the successful close of its latest funding round, raising $1 million from Mistry Ventures. This marks the brand’s second investment after its initial backing from She Capital Trust.
This new round of funding is set to amplify the brand’s global storytelling around Indian artisanal craftsmanship and modern design. AMAMA will continue to scale its operations and deepen its presence in key Indian markets such as Delhi and Mumbai. With this capital infusion, the brand plans to strengthen its supply chain and tech infrastructure, expand its product and design teams, and accelerate both offline and online growth.
What sets AMAMA apart in the crowded jewellery market is its distinctive ability to blend traditional techniques with contemporary flair. From festive jewels and statement bags to an upcoming limited-edition home décor line, the brand continues to reimagine Indian jewellery for the modern consumer.
On the retail front, AMAMA is set to launch one new store in Mumbai, one in Ahmedabad, and two more in the Delhi NCR region, expanding its existing footprint in the capital. The brand is also actively exploring travel retail and international expansion via global exhibitions, curated shows, and strategic tie-ups with overseas multi-brand outlets.
Nikita Gupta, Founder of AMAMA added, This isn’t just a win for AMAMA, it’s a win for bold, rooted design from India. With this backing, we’re ready to scale new heights, explore new geographies, and continue crafting pieces that speak louder than trends.
Website - https://www.amama.in/
Instagram - @amamajewels
ABOUT AMAMA
Founded in 2019, AMAMA creates, curates, and hosts handcrafted fashion accessories from across the globe. Inspired by the founder Nikita Gupta’s deep-rooted connection with jewellery - especially heirloom pieces passed down by her grandmother, lovingly called “Amma” - the brand bridges the gap between generations through expressive, wearable art. Each AMAMA piece is a thoughtful blend of traditional techniques and contemporary design, aiming to spark emotion, celebrate craftsmanship, and become a part of the wearer’s personal story.
With a dedicated in-house workshop, AMAMA prides itself on unbeatable fine craftsmanship - from intricate hand-embroidered jewellery to 22kt gold-plated brass designs. A team of over 85 skilled artisans brings every collection to life using the finest materials and ergonomic design principles. AMAMA isn’t just a label; it’s a creative force rooted in culture, memory, and innovation. Loved by celebrities and tastemakers across the country, the brand continues to redefine modern Indian jewellery for women who seek both meaning and style.
