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AMAMA is more than just a label, it’s a brand that withholds a stronger and deeper essence to its handcrafted existence. It is the evolution and revolution of the jewellery industry that emphasizes on delivering the best, while never limiting the fashion needs and crossing all the horizons of creativity.

“ Just how a typical story starts with "Once upon a time", our story too initiated like this but what differentiates us is the "end” , which doesn’t exist in our dictionary because we believe in "Never Limiting, Always Creating". “

Nikita Gupta Amama
Founder & Creative Director, Amama

It all started with Adda Jewellery, hand embroidered jewels in 2018 alongside a handful of Karigars , a heart full of dreams and a determination to transform the fashion jewellery and accessories market of India. Since then, we have been expanding our wings of creations with handcrafted jewels and handbags. Gloriously launched over 50+ successful collections and proud creators of the most loved ‘Infinity Nano Bag’ , ‘Krisha Earrings’ , ‘Infinity fall danglers’ , ‘Myra Choker’ and many more.

Admired by over 40,000 customers and celebrities around the globe, our main motto is to curate all kinds of jewels and other fashion accessories, from the smallest to the most elegant, vintage or modern and absolutely "any style" under one roof.

Today, Amama has forayed into 4 successful verticals - Amama Exclusive, Curated, Amama Luxe and Brands. 

Join us in this journey and become a part of the AMAMA Family. #AmamaLovesYoutoo