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‘‘The goal is to design contemporary jewelry that has its roots in the age-old tradition and culture of the country, giving an edgy reform to traditional pieces.’’
Fueled by a steady passion for silver, and the idea to make artisanal jewelery more accessible to people,
Oonth was launched in 2019 by lawyer-turned-entrepreneur Ivanka Agarwal.
It started as a curated platform, where each piece was handpicked directly from the karigars.

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