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AMAMA secures funding from SheCapital


The memories of starting the brand still feel fresh but our own homegrown brand, AMAMA, has come a long way. We are highly obliged by all your love.
2023 is surely the year of new opportunities, possibilities and ambitions as AMAMA is thrilled to share a great news with you all about the investment from the renowned venture capital firm SheCapital.
This is in itself a milestone, we have bigger goals of scaling up by serving you better in terms of products, services and experience. Being highly ambitious, we have been constantly working on all these aspects extensively to get better, and hopefully this investment will pace up the speed of achieving our goals. 
We thank each and everyone who has been a part of our journey and shown us love… #AmamaLovesYouToo. Our stakeholders, publications, and associations have been an immense support ever since we started. We will try to raise the bar high, every time! 


Unfortunately, the wrong creative was shared with the media houses while publishing this big news of achievement due to some internal glitch. We take full responsibility for the action and are ensuring that it does not break any protocol that needs to be followed. Ethics and fair practices have always been the fundamentals of AMAMA and we stand firm to take all the corrective measures.

Initials Necklace

If you want a special and thoughtful present to pleasantly surprise your sister on Raksha Bandhan, a personalised initial necklace is the perfect choice

  • It gives a personal touch to her!
  • Let her flaunt her identity in a stylish way.
  • Addition of a unique bauble in the collection.
Shop Initials

Festive Jewellery

Are you considering giving your sister a gift for Rakhi? Festive jewellery can be the perfect present for her, allowing her to proudly showcase her beauty during all upcoming festive celebrations.

  • Addition of a new festive piece to her collection.
  • Helps her to match with her ethnic clothes.
  • A timeless gift to consider!
Shop Festive Jewels


Looking for a unique and heartfelt gift for your sister? A stylish bracelet can be the perfect way to show your sister how much she means to you.

  • Reflects her uniqueness!
  • Enhance the style of her hand.
  • Make her feel more special.
Shop Bracelet


Bags can be an ideal and thoughtful gift for a sister given by his brother.

  • A cute mini addition to her handheld accessories.
  • Leave a lasting impression on others.
  • Store her all things in one place.
Shop Bags

Everyday Jewels

It becomes hectic for girls to decide what jewel to wear every day. But you can solve this problem for your sister by surprising her with these beautiful daily jewellery pieces.

  • Minimal and stylish designed to help her look more beautiful daily.
  • Make her the centre of attraction everywhere she goes!
  • Lightweight and sleek to let her in comfort and in trend.
Shop Everyday Jewels

From personalized accessories to unique accessories, there are a variety of thoughtful presents to choose from. These suggestions are just the beginning - EXPLORE more gift ideas for sisters.

Use coupon code LOVE10 to get 10% off. T&C applied

Use Code EXTRA5 on Brand to get 5% off on AMAMA Exclusive. T&C applied


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